And then I hear you say, hey, what are you going on about Sonya? Well, it’s all about our internal dialogue when we make a consultative call. You see, listening is a multi-functional task that requires thinking about how you do it. Maybe you would not agree. Especially If you won your new sales executive position based on being an expert with years of experience. You are indeed a tip-top consultant who knows how to implement a call. Who am I to open your canny little ears? But what if there was more cream, or pudding available if you reconsidered the process of making those sales calls? Sorry to bring it back to puddings. Having your cake and eating it is great. When you stand back and look at your creation and want to share, knowing how to blend the ingredients will either leave a good or bad taste in the mouth of the consumer. The phenomena of hearing and therefore listening can be split if you like …no bananas needed. So, listen up, we need to examine this experience ...