Tiggy Sonya's Business Communications Blog Station

After speaking to many small business owners recently who do not talk to their customers or interact through social media I felt passionately about why they should. So let's see what came to mind... A Story...Ralph's Printers. Ralph stood at the shop door. He then realized he was blocking the way into his new business. He observed his two new staff members dealing with phone & online orders and people arriving with inquiries and new jobs. All was well.  Suddenly, he was being talked to!. He stood back and listened!. Lots of questions were coming out of a man's mouth towards him. Feeling overwhelmed he interrupted the man and pointed to the front desk. They will deal with you he abruptly added. Ralph, went back into the office, shut the door, and opened up a spreadsheet. Wasted Opportunities There are times when keeping your mouth shut is vital in business. You can see from the short story above that Ralph had an opportunity to answer questions, get to know a potential c...

  Published 25th April 2023  www.tsrn.co.uk/news/   After many requests, I will return you to Harrow, North London, and T & G Table Mincers Ltd. Oh and what a day it is! Brenda has turned a corner in her career path and today her sales training begins! Geoff and Toni are designing a new slicing and dicing machine as Ken would not do it. So let us take ourselves back to June 1956 and the art deco offices of the above-named…. Brenda, (now known as Lorretta, queen of the mincing word) made her way up the stairs to Toni and Geoff’s office on the third floor. The high heels she was wearing were killing her. She had traveled from High Kilburn down to Putney for facial, makeup, and hair appointment. The first photo shoot for the new marketing campaign had gone well and she was looking forward to a nice sit-down after a very busy morning. Brenda knocked and immediately heard Toni say “Entrée” as she entered the room. Toni and Geoff stopped what they were doing, which wasn’t m...

  Do you feel bored in your current role? Well, maybe a change would do you good. Read on for inspiration! Dorothy had landed. She had arrived, and this was it, the new position she had been dreaming of. She rolled up her sleeves and got down to work, meticulously making her way through the sales calls. Yes, company by company she dialed out, her headset perched neatly over her perm. Over three months, she cleaned up the huge database of leads. But Dorothy was in for a surprise. Was this a new role for her, or was there something better charging her way? It was on the penultimate day of the campaign that Dorothy had to call Crusades Removals Incorporated, and it was on this day she decided to change her life. Dorothy pressed the mouse button to click on the next call and the number popped up. She instantly knew something was different when the automated voice announced that there would be a long wait due to their representatives being busy all over the world. Yes, safely escorting ...

A pot of gold... (Published 21st November 2022   https://www.tsrn.co.uk/news/) Searching for that elusive pot of gold at the end of the rainbow. At the end of each month, you know that you need to have brought enough business into your pipeline in the preceding months to pay all bills, wages, and expenses. Successfully meeting targets ensures you can cover all outgoings and have profit. They also guarantee a strong end to the financial year. Within the world of sales, we find everything that a company can be, and a lot of the time many companies only being a small fraction of what they could be. Well now, you might be saying, what has this all got to do with Rainbows and all this other nonsense Sonya? The Cambridge Dictionary states that a rainbow is the following: “An arch (=curved shape) of different colours seen in the sky when rain is falling and the sun is shining. The sun came out and we saw a rainbow” So, if you are a sales team that is having issues with not hitting ta...