The Three B’s. Being Bold in Business. Today, we look at the results that come from daring to be bold and extraordinary in your business’s planning. So let us look at Alfa Romeo’s: Art Car Project. In the world of advertising, marketing, and recruitment. Everyone is looking for a way to stand out from the crowd. The Alfa Romeo F1 Team X Boogie project is unique and daring. Creativity goes hand in hand with engineering, and this, of course, is why Alfa Romeo invited leading artist Boogie to climb on board this project and start spraying. The artist Boogie, aka. André Morgner is quoted as saying “The opportunity to paint a Formula 1 car doesn’t come every day – it’s a once-in-a-lifetime chance, and to do it for a team based in Switzerland has a special meaning for me,". Fusion: Formula One technology, design, and art combined The car sits at the start line, its front tyres, full of momentum, raring to go! Then we are off and over the line. Then the car excels at great speed. ...