After speaking to many small business owners recently who do not talk to their customers or interact through social media I felt passionately about why they should. So let's see what came to mind... A Story...Ralph's Printers. Ralph stood at the shop door. He then realized he was blocking the way into his new business. He observed his two new staff members dealing with phone & online orders and people arriving with inquiries and new jobs. All was well. Suddenly, he was being talked to!. He stood back and listened!. Lots of questions were coming out of a man's mouth towards him. Feeling overwhelmed he interrupted the man and pointed to the front desk. They will deal with you he abruptly added. Ralph, went back into the office, shut the door, and opened up a spreadsheet. Wasted Opportunities There are times when keeping your mouth shut is vital in business. You can see from the short story above that Ralph had an opportunity to answer questions, get to know a potential c