Skip to main content

So tell me what your business can do for us?

After speaking to many small business owners recently who do not talk to their customers or interact through social media I felt passionately about why they should. So let's see what came to mind...

A Story...Ralph's Printers.

Ralph stood at the shop door. He then realized he was blocking the way into his new business.
He observed his two new staff members dealing with phone & online orders and people arriving with inquiries and new jobs. All was well. Suddenly, he was being talked to!. He stood back and listened!.
Lots of questions were coming out of a man's mouth towards him. Feeling overwhelmed he interrupted the man and pointed to the front desk. They will deal with you he abruptly added.
Ralph, went back into the office, shut the door, and opened up a spreadsheet.

Wasted Opportunities
There are times when keeping your mouth shut is vital in business.
You can see from the short story above that Ralph had an opportunity to answer questions, get to know a potential customer, possibly take on a large contract or make a new connection.

So what stops so many people from being part of the conversation?
When it comes to your business, people are going to converse about you and it anyhow, so putting yourself out there might be the best thing you ever did.
Communicating
As in picking up the phone, being at the front desk is vital.
When we close ourselves off from genuine interactions do we place barriers around the business expanding?

All lines of communication can lead to the goal
Fear will block you from stepping out and communicating.
Forming new partnerships, however fragile or tentative are building blocks towards your business growing and hitting targets. Ralph's fear of being vulnerable and unable to give out the correct information is something that many business owners need to overcome.

All writing S. Lawrence  © 21/08/2024  Image: https://unsplash.com/@srz

Comments

Popular posts from this blog

T & G Table Mincers Ltd: Episode Five Hong Kong & Marketing Outcomes!

  Published 28th April 2023 www.tsrn.co.uk Oh, what a week it has been! We have traveled from Harrow almost on the hill to hot sticky memories within the forests of Rangoon. Yes, it has been fun traveling back and forth to 1956. You might be asking yourself. Why, Sonya, why? And I am going to answer…… I don’t know. Anyhow, let us catch up with Toni, Geoff, and Brenda one last time this week and see how the trip to Hong Kong turned out. “It’s full, it’s so full, I couldn’t fit any more in Geoff “announced Toni as he placed his bulging order book down on Geoff’s desk. (The William Morris Trellis cover glowing in the morning sun beaming in through the art deco black lacquered windows) “Aw, and you should have seen the Shek Pik Valley, it was a triumph! All flowers and fauna. The Pekingese would have loved it you know. And Brenda, I mean Lorretta of the mincing word came alive from our brochures. Standing out like a lighthouse on a misty night at sea off the Cornish coast. Oh yes, I t...

T & G Table Mincers Ltd: Episode Three! Not the Road to Mandalay: Being Bold!

Published 26th April 2023  www.tsrn.co.uk/news/ Today we are going to think about what being bold in business means. So, pull up your padded office chair, grab a freshly percolated coffee, and let me take you back to 1956 when being bold could sometimes cause you all sorts of problems! Brenda was exhausted and had just arrived at her sales meeting with Toni and Geoff. She had spent the last months traveling and was glad to be back in Northolt, West London with her parents. She had nattered her way around Great Britain and sold eighty-two and a half table mincers and five burlesque, I mean perlesque toned slicing and dicing machines. Also, five hundred silver-plated tablespoons with a picture of Gregory Peck embellished on every single one! Brenda’s sales trip had been a success! “It’s mother,” Brenda anxiously said “She caught our neighbor’s daughters peaking at my new undergarments on the washing line through the hedge. She said that I’m an embarrassment!  Then, she said, I’v...