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So tell me what your business can do for us?

After speaking to many small business owners recently who do not talk to their customers or interact through social media I felt passionately about why they should. So let's see what came to mind...

A Story...Ralph's Printers.

Ralph stood at the shop door. He then realized he was blocking the way into his new business.
He observed his two new staff members dealing with phone & online orders and people arriving with inquiries and new jobs. All was well. Suddenly, he was being talked to!. He stood back and listened!.
Lots of questions were coming out of a man's mouth towards him. Feeling overwhelmed he interrupted the man and pointed to the front desk. They will deal with you he abruptly added.
Ralph, went back into the office, shut the door, and opened up a spreadsheet.

Wasted Opportunities
There are times when keeping your mouth shut is vital in business.
You can see from the short story above that Ralph had an opportunity to answer questions, get to know a potential customer, possibly take on a large contract or make a new connection.

So what stops so many people from being part of the conversation?
When it comes to your business, people are going to converse about you and it anyhow, so putting yourself out there might be the best thing you ever did.
Communicating
As in picking up the phone, being at the front desk is vital.
When we close ourselves off from genuine interactions do we place barriers around the business expanding?

All lines of communication can lead to the goal
Fear will block you from stepping out and communicating.
Forming new partnerships, however fragile or tentative are building blocks towards your business growing and hitting targets. Ralph's fear of being vulnerable and unable to give out the correct information is something that many business owners need to overcome.

All writing S. Lawrence  © 21/08/2024  Image: https://unsplash.com/@srz

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