Tiggy Sonya's Business Communications Blog Station

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Being Bold: Alfa Romeo’s: Art Car Project. Alfa Romeo F1 Team X Boogie 2023

The Three B’s. Being Bold in Business. Today, we look at the results that come from daring to be bold and extraordinary in your business’s planning. So let us look at Alfa Romeo’s: Art Car Project. In the world of advertising, marketing, and recruitment. Everyone is looking for a way to stand out from the crowd. The Alfa Romeo F1 Team X Boogie project is unique and daring. Creativity goes hand in hand with engineering, and this, of course, is why Alfa Romeo invited leading artist Boogie to climb on board this project and start spraying. The artist Boogie, aka. André Morgner is quoted as saying “The opportunity to paint a Formula 1 car doesn’t come every day – it’s a once-in-a-lifetime chance, and to do it for a team based in Switzerland has a special meaning for me,". Fusion: Formula One technology, design, and art combined The car sits at the start line, its front tyres, full of momentum, raring to go! Then we are off and over the line. Then the car excels at great speed.

Pegasus: Publicity Agents with Wings! So, why not...

Settle down in a comfy chair with a hazelnut, cream billabong, nut crush latte.... Pegasus: Publicity Agents with Wings! Peg and her sis, Nora, had done it! Well, you might say, done what Sonya? It all began with the new contract with the much-acclaimed Gorgon Biscuit Empire. It had been a crummy year, and the girls looked forward to receiving a large dossier containing a yummy filling, the client's brief. But instead of a thick layer of paper, detailing requirements, they found a sheet of paper with two words written in bright pink felt tip. UNICORN SANDWICH Well, Peg and her sis were baffled. Their feathers had been ruffled! They both felt as though they had snakes in their hair as they decided on their plan of action. Today's client meeting would be refreshing, and different. And it definitely would Involve mind mapping! Very soon they realized that Gorgon Biscuits had Pegasus written all over them. This was no conservative pale rich tea crust of a company. It was a fandang

The New Fish Policy Called Honesty

You made your deformed and cluttered seabed. You swim in it. According to the Cambridge Dictionary , the word policy means: “ a set of ideas or a plan of what to do in particular situations that has been agreed to officially by a group of people, a business organization, a government, or a political party” So of course, as a company supplying a service or product, you need to interact with your clients to exhibit your full understanding of their needs. They, in return, need to know in the broadest sense, what your limits are. For example, I cannot discuss political parties here as that would take this article away from its true intrinsic message. Honesty is the best policy And to be honest I have no interest in writing an article about political parties in any particular way. There, that’s my truth. So, you may say to yourself. What are you getting at here Sonya? I suppose we would say that you need to be transparent with clients about what you will do and what it is that

Recruitment: The Penny in Your Pocket !

When we recruit, we are enrolling, enlisting that new person needed to fit into the culture of the workplace. You may just want someone who gets it done, does the job, and keeps things ship shape or you may want that certain someone who makes the difference as well. Brings a certain something to the team that was lacking. Once upon a time in a marketing office, there stood a marketing manager . Jasmine had just finished collecting stats for a report and updating the company website. She felt flat, yes as flat as a pancake without any sugar or lemon. She wondered how the rest of the week would turn out. Or would it just be a flop? Jasmine walked over to the window and slowly pulled the glossed sash upwards. The smell of fresh air was divine as it filtered up her nose, then down her throat, to her lungs. She looked over to the coffee shop down the road. And decided it was time for hot chocolate! But what was this, she had left her purse at home. Feeling disappointed she turned round to f

Nigel's Dream Team: A Sales Tale!

It had been a busy morning in the office. Nigel had put together a rather long report and statistical analysis for this week’s sales meeting. He stopped whilst looking at the empty desks around him. And then he realized Duncan, the new telesales executive was having another conversation with himself, and this time it looked serious. Great! Nigel relaxed and closed his eyes. As he began to doze off, he sunk deeper into his padded executive chair. He felt his neck relax as he slumbered off into sleepy land. Suddenly, Nigel was not in his office, but in a room full of proactive salespeople! They picked up calls within three rings and were so, well, proactive! And they knew how to communicate! As Nigel listened to the conversations around the room, he knew he was dreaming. Open questions, Excel spreadsheets being filled in, and the CRM system was totally up to date! Surely, he had traveled to sales office heaven, not the offices of Pratts Plumb and Gooseberry Conserve, Norfolk Keys.

Mr. Sales Consultant, take heed! The time has come to talk about listening!

And then I hear you say, hey, what are you going on about Sonya? Well, it’s all about our internal dialogue when we make a consultative call. You see, listening is a multi-functional task that requires thinking about how you do it. Maybe you would not agree. Especially If you won your new sales executive position based on being an expert with years of experience. You are indeed a tip-top consultant who knows how to implement a call. Who am I to open your canny little ears? But what if there was more cream, or pudding available if you reconsidered the process of making those sales calls? Sorry to bring it back to puddings. Having your cake and eating it is great. When you stand back and look at your creation and want to share, knowing how to blend the ingredients will either leave a good or bad taste in the mouth of the consumer. The phenomena of hearing and therefore listening can be split if you like …no bananas needed. So, listen up, we need to examine this experience as b